Book Marketing in Canada

Indigo and Celebrity Endorsements

Authors

Cassidy Rossander SFU

Abstract

An interview and essay exploring the marketing of books in Canada, with a focus on the role of celebrity endorsements.

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Published

2017-11-23

Issue

Section

Part Two: Marketing and Selling Canadian Books

License

Copyright (c) 2017 Cassidy Rossander

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.