Marketing Books in the Bookstagrammer Age

  • Kathryn Sawers SFU
Keywords: Instagram, Book Marketing, Marketing Literature, Social Media, Influencers

Abstract

An analysis of the social media application Instagram as a forum by which 'Influencers', colloquially known as 'Bookstagrammers', and authors market literature.

Published
2017-11-22
Section
Part Two: Marketing and Selling Canadian Books