Marketing Books in the Bookstagrammer Age

Authors

  • Kathryn Sawers SFU

Keywords:

Instagram, Book Marketing, Marketing Literature, Social Media, Influencers

Abstract

An analysis of the social media application Instagram as a forum by which 'Influencers', colloquially known as 'Bookstagrammers', and authors market literature.

Published

2017-11-22

Issue

Section

Part Two: Marketing and Selling Canadian Books