Marketing Books in the Bookstagrammer Age

Authors

  • Kathryn Sawers SFU

Keywords:

Instagram, Book Marketing, Marketing Literature, Social Media, Influencers

Abstract

An analysis of the social media application Instagram as a forum by which 'Influencers', colloquially known as 'Bookstagrammers', and authors market literature.

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Published

2017-11-22

Issue

Fall 2017

Section

Part Two: Marketing and Selling Canadian Books

License

Copyright (c) 2017 Kathryn Sawers

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.