The Magazine Publishing and Book Publishing Industries

A Comparative Analysis

Abstract

Both the magazine publishing and book publishing industries date back hundreds of years. Through these times, they have both been pushed to adapt and evolve in order to remain relevant in an ever changing world. Addressed in this paper is a brief history of each of the industires and the changes in the business models both industries have had to make, including what strategies were used to combat their biggest threat to date, the Internet. Although fundamentally different, several similarities exist within the two models in their attempts to vy for the attention of the reader in a economically feesible way.