The Structure of the Book Publishing Industry in Canada Pub 371 (Fall 2017)

Marketing Books in the Bookstagrammer Age

Kathryn Sawers

 

Abstract

An analysis of the social media application Instagram as a forum by which 'Influencers', colloquially known as 'Bookstagrammers', and authors market literature.

Keywords: Instagram, Book Marketing, Marketing Literature, Social Media, Influencers

 

Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.

© Kathryn Sawers, 2017

Available from: http://journals.sfu.ca/courses/index.php/pub371/issue/view/1